De kracht van marketing - AMD's Ryzen Hype-trein Hyperloops aan



AMD did it again: building-up such a tremendous speed on its new products' hype train that the Ryzen 7 1700X, Ryzen 7 1800X, and Ryzen 7 1700 managed to jump straight to first, second, and fourth spots of Amazon's list of best-selling CPUs, respectively, dethroning even Intel's mighty i7 7700K. Granted, it isn't hard for the processors from one or the other manufacturer to quickly jump and wrangle about the spots on retailer's best seller lists - there Are only two manufacturers of consumer-grade, high-performance x86 CPUs. But keep in mind: this is a pre-order we're talking about, with nothing but leaks and marketing maneuvering for consumers to base their purchase on. Voorbehoud in kennis van Ryzen's prestaties en realistische weergave van dapperheid, ondanks de belofte van 8-core, 16-threaded high-performance chips met een traditioneel x86-ontwerp en een veelbelovende SMT-aanpak (tegen vrees-opwekkende prijspunten ) voldoende zijn geweest om consumenten te verleiden. Althans, afgaande op hoe sommige retailers al geen voorraad meer hebben op de nieuwe Ryzen-processors. Amazon en Newegg, aantoonbaar de twee meest relevante retailers van pc-hardware in volume, hebben al hun 1800X-voorraden doorgebrand, slechts drie dagen nadat de pre-order sluisdeuren werden geopend.

While AMD plans on shipping one million pieces of Ryzen silicon for launch, it would seem that either demand was underestimated, production isn't at the level it should be, or there was a miscalculation on the needed inventory for such powerhouses as Amazon and Newegg. TigerDirect, NCIX and MicroCenter still carry some Ryzen 1800X stock though, so if you must, by all means, put your hands on a sample of AMD's prodigal son, jump straight to it. Sources: Tom's Hardware, DigiTimes